When should you plan an event?

Events are a great way to get people together around specific thoughts and they are a successful way to generate business. But when is the best time to put on an event? Before you start to market, make sure that you have studied these 3 things before you make a...

Don’t Forget the Follow-Up!

After weeks and months of hard work, your event has finally come and gone. So now you are done, right? Not so fast! Now, you need to complete what is maybe one of the most important tasks of your event: the follow-up. The Importance os a Follow-Up One of the biggest...

4 Ways to Increase the ROI of your Event

What’s the Return On Investment of an event? Most look to the traditional metrics which typically include: an increase in the number of attendees from the year prior, did you make a profit from registrations/sponsorships or the after-conference survey results are...

3 Steps to Create Audience Engagement

You’ve built a successful marketing plan and you have been talking to your audience for months. Now that your venue is packed and your audience is onsite at your event, what are you going to do to keep them engaged? Programming is great, but most of the time...