Turn Leads Into Advocates

An audience of 100,000 people = 90% response rate…right? This is not a fact. Often times, companies believe that a large social media audience equals an immediate return on investment. In a recent post from Mark Schaefer, he says this: Most of the time, your social...

Are You Prepared For Crisis?

In the past few months we have witnessed major events unfold. A child killed by an alligator, a singer killed while making an appearance to her fans and a night of dancing turned deadly; all of these incidences have been extremely tragic and the loss of life is...

Things Need to Change in the Event Industry

We love the event industry…that’s why we are in it, right? It’s an adrenaline rush and at the end of the day you leave with satisfaction knowing thousands of attendees had an amazing experience. But events aren’t perfect. There are things that need to change. Here is...

Do You Have What It Takes?

Doors open and the rush to get the best seat in the house overtakes the venue. Your hashtag starts flowing with exciting conversation. You can feel the energy of the room but this also means its game time. Working an event means high pressure and non stop work. The...