Pokemon Go is all the rage. It’s a new app that is known for its augmented reality features…
There are some major themes around the Pokemon game that events should pay attention to. Here’s what what we can learn from Pokemon Go.read more
As we all noticed, Instagram made a big change yesterday by adding Instagram Stories. This feature competes with one of the most popular apps Snapchat. The update that Instagram made has created an uproar leaving us with the question: Will Snapchat survive?read more
Ready, aim, fire! Are you using Facebook Ads? How are your ads doing? Facebook ads is a great tool for events and brand to use to increase awareness, gain leads, and drive more engagement. If you are not using ads, you should and if you are already actively using ads you may be missing out.read more
An audience of 100,000 people = 90% response rate…right? This is not a fact.
Often times, companies believe that a large social media audience equals an immediate return on investment.read more
In the past few months we have witnessed major events unfold. A child killed by an alligator, a singer killed while making an appearance to her fans and a night of dancing turned deadly; all of these incidences have been extremely tragic and the loss of life is unbearable. There are no warnings or clues for when these things will happen, but there are ways to prepare.read more
We love the event industry…that’s why we are in it, right? It’s an adrenaline rush and at the end of the day you leave with satisfaction knowing thousands of attendees had an amazing experience. But events aren’t perfect. There are things that need to change.read more