Money: We hate it. We love it. Let’s just call it a Love-Hate relationship. Money is a topic that is never fun to talk about, but for marketers and events, its something we need to discuss. Christina Green on Event Managers Blog says this:
You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing.
This statement is extremely important. Although budgets may be tight, you can still pull off an amazing event and great marketing with limited funds (if any). Here are a few ways that you can do just that:
Build your brand: First thing’s first, put an effort into building your brand. Why? A brand has influence through the powers of reputation and awareness. Dedicating efforts to growing your audience, establishing consistency and adding value increases your brands influence which in turn, is powerful selling tool.
Invite people: There is power in a simple ask. I’m not sure if it’s a part of human nature, but there tends to be an internal human fear of “asking.” Asking someone to prom, asking for a favor, asking for a ride…asking is not always fun, but it is powerful. Although its such a simple idea, marketers sometimes forget that it is “OK” to ask people to attend your event. Don’t dress it up or make it over the top, just make it a simple ask.
Make Friends: Yes, make friends. Friends are a powerful tool when it comes to marketing. No matter your genre, there are bloggers and journalists that are within your niche. These bloggers and journalists have audiences…audiences that may not know of your event. Introduce yourself, get coffee, court them…bottom line is, make bloggers and journalists your friends. They have influence – start to leverage that.
Actually Use Feedback: Most events do surveys at the end of their event. The survey asks to rate the experience, speakers, and all sorts of elements of the event. But time and time again, I have seen these surveys used for only one thing: to see what speaker was rated highest. This is all good and fun, but it saddens me to see all the additional survey information go to waste. Be sure to leverage every part of your survey and/or build a survey that can be put to practical use for marketing.
Marketing without a budget can happen, but an event without marketing can’t. These 4 simple ideas are just some of many that require little to zero dollars. Do they take time and effort? Yes, but the payoff is well worth it.
What are some other ways that you can market without money?