People view over 1,500 pieces of content everyday. Now apply virtual reality (VR) to your every day content. VR taps into your five senses and gives the “reader” an experience that put them in the midst of action. Imagine blogs, education and even the news being brought to you through this type of experience? Best of all, what if you could apply VR technology to your event?
Are you not really sure what VR is? No worries! Virtual Reality (VR) is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.
At some of the biggest evens in the world VR is being displayed. Take SXSW 2016 for example. The tradeshow had VR experiences were highlighted around every corner. It’s the next big thing! Well, actually its already started.
This VR revolution will completely change the way we interact with content such as movie, videos, news and events. So, how can you jump on board now an apply VR to your event strategy? Here are two ways to add VR to your event.
- You have about 1,500 people attending your event. Now think of the thousands of people who were not there, but wish they were. Your team has a huge opportunity to create a VR experience that allows for “non-attendees” to be “off-site attendees.”
- Another way to use VR at your event is through your video highlights. The highlights video at the end of every event is a major marketing material for retention and new attendees. Its meant to capture the highs of the event and get your adrenaline pumping all in a minute or less. What if you made this into a VR experience…an unforgettable experience that would stimulate the senses? Leave your audience with their jaws drop and with the attitude that you are the “event of the year.”
In the next few years VR will take over the way we communicate, market and distribute content. It’s time to start thinking through ways you can start including VR into your event experience, marketing and goals.