Pokemon! Gotta catch ’em all! It’s you and me – I know it’s my destiny, Pokemon! Oh you’re my best friend

In a world we must defend – Pokemon! A heart so true, Our courage will pull us through, You teach me and I’ll teach you, Pokemon! Gotta catch’em all

Pokemon Go is all the rage. It’s a new app that is known for its augmented reality features. If you aren’t familiar with the game, its built to determine your current location through a interactive map technology. As you walk around you will find Pokemon and the goal is to catch them and eventually battle. The whole game used to be base don playing cards, but developers have now taken the game to a whole new level.

There are some major themes around the Pokemon game that events should pay attention to. Here’s what what we can learn from Pokemon Go.

Augmented Reality: The element of AG forces individuals to go and explore. The purpose is to walk around town to try and catch Pokemon. For events, the take away is creating and experience within the city of your event that forces your attendees to “experience the city.”

Gamification: We have all heard the word gamification before and it is still a hot topic. It is important to provide a gamification experience that incentivizes your attendees to engage. What are the best gamification ideas you have seen at events?

Location Matters: In the Pokemon Go game, you’ll notice that all the “best” Pokemon are in the “city” they are found in the highest populated areas…which means it matters where you are. This is also true for events. Location is everything. When identifying where your next event will take place, remember to make it a desirable destination.

Freemium: It’s the buzzword that we all hate, but it’s the word that gets people’s attention: FREE. The Pokemon Go app was completely free, which in turn is why it is so popular. I’m willing to guess that about 50% of users would not have downloaded the app if there was a pay wall. Because your attendees are already investing their time and money to attend the event, think of ways you can add a freemium element that surprises and delights your attendees.

These basic ideas are inspired by the article 12 Things Event Planners Can Learn From Pokemon Go. The takeaways are true and simple to understand. So if you are an event planner and you have not downloaded Pokemon Go…I encourage you to get out your phone right now, download the game and start learning!